I begun shortly after working on a new project : Homies For Life or HOMIES4LIFE.
The project was as it sounds meant to be a whole set of street wear collection
with a huge focus on environmental and health,
more or less Life itself and there was no option to go half way.
The products that I worked on to creat could not be like the other products on the market
(sa i saw it they were half way made), every lite detail had to be made with perfection.
Later in 2010 the final products didn't have only one or two certification like other existing products
it has several : ECO, co2 reduction, carbon trust, fair wear, fair trade to name a few
and also completely free from phthalates and PWC made by earth positive and printed in Sweden
to ensure its quality and that it lived up to the certification standard the products needed.